Real Denim Stories
Every piece of denim tells a story. Join us as we explore the inspiring lives of our creators—and the iconic brands helping them transform worn denim into something new. Because like a good pair of jeans, a good story never really ends.
Recycle DenimMeet the Creators and
Retailers where they Recycle
Cathy & Garrett Poshustain Carhartt
Old home lovers giving new life to the things they love.
The Story
Give Old Denim New Life
When denim is made from at least 90% cotton, its story doesn’t have to end when you’re done wearing it. Recycle it through Cotton’s Blue Jeans Go Green™ program, and your old jeans can find new purpose as building insulation, pet bed inserts, thermal insulation for sustainable packaging, and more.
Learn More
The numbers speak volumes.
- 6M+ Pieces of denim collected by our program since 2006
- 3K+ Tons of denim diverted away from landfills
- 12M+ Square Feet of denim insulation created
Explore the Stories
The creators, brands, and stories that continue to inspire us.
DIY Home Renovators
Cathy & Garrett Poshusta in 
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Modern Cowboy
Ben Christensen in 
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Travel & Lifestyle
Hillary Bowles in 
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Hat Maker
Gilberto Marquez in
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Skater & Photographer
Sierra Prescott in
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Climber & Photographer
L. Renee Blount in 
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Private Chef
Tejas Ke’alohi Jhaveri in 
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Glassblower
Gemma Hollister in 
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Nashville Voice
Kylie Frey in 
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Founder & Chef
Ellen Marie Bennett in 
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Rancher & Podcaster
Natalie Kovarik in 
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Write the Next Chapter
Recycle with Retailers
Bring in your worn denim (that’s at least 90% cotton) to any of our participating retailers. Walk out with something new to love, knowing you’re doing good for the planet.