Discover how individuals and organizations around America keep textile waste out of landfills and help communities in need.
Celebrating America Recycles Day with the #DenimStackChallenge
Did you know about 16 million tons of textiles get discarded each year? In honor of America Recycles Day (November 15) and in conjunction with Cotton's Blue Jeans Go Green™ denim recycling program we challenged consumers to take stock of their denim through the first-ever Denim Stack Challenge. The social-based initiative encouraged consumers to inventory their closets and stack up all of the denim that they own. With lighter closets and a heavy stack of denim, we encouraged them to snap a pic and share their stack on Instagram. Finally, we asked folks to recycle the denim in their stack that they no longer wear in an effort to keep textile waste out of landfills.
In addition to the challenge, we teamed up with the Gregory Hotel in New York City to display a denim stack pop-up art installation from November 11 - 18, where people could drop off their denim in an on-site collection bin to contribute to the on-site stack. On Sunday, November 17, Caravan Stylist Studio, co-hosted a pop-up shopping event at the Gregory, offering attendees that recycled their denim a credit to shop the sale.
Madewell believes in doing what they can, where they can, to give back. Since 2014, Madewell stores nationwide have been collecting denim on behalf of the Blue Jeans Go Green™ program. As their way of saying thanks, Madewell offers $20 off a new pair of jeans for every pair recycled in-store.
Last October, we teamed up with Live Nation to bring the Blue Jeans Go Green™ program to four musical concert venues around the nation, where Luke Bryan, Dierks Bentley, Keith Urban and Post Malone performed. Fans could speak with brand ambassadors alongside a custom-built display designed to resemble a house, which featured denim insulation, facts and information about the program, plus a custom laser-etched map of the United States made entirely of denim.
Rebuilding New Orleans, one home at a time
To honor the 10 year commemoration of Hurricane Katrina, Blue Jeans Go GreenTM joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.
In 2013, a unique auction was designed to help the Blue Jeans Go GreenTM program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.