Recognizing
our collective impact

Explore how the Blue Jeans Go Green™ program is making a difference.

In The News

Our program has been featured by a variety of popular news and media outlets.
Thanks to everyone who has helped spread the word.

Cotton Incorporated

Celebrating 50 Years of the Seal of Cotton

In 1973, the Seal of Cotton trademark was created as a symbol for Cotton Incorporated. 50 years later, it’s an iconic mark among consumers and is globally recognized in the textile industry.

With the introduction of the Blue Jeans Go Green™ denim recycling program in 2006, the Seal of Cotton has grown to encompass everything we love about the stylish, sustainable fiber and how initiatives like denim recycling keep it in the loop.

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THE WEEK JUNIOR T-SHIRT DESIGN CONTEST

Inspiring big imaginations

Last fall, we invited readers of The Week Junior to design a T-shirt inspired by the Blue Jeans Go Green™ program. Over 700 readers from across the country shared their creative ideas on what doing good in denim means to them and how old denim can be transformed into useful products like insulating material. Judges from The Week Junior and Cotton Incorporated were blown away by the submissions! Though we had a tough time narrowing down the winners for each age category, we’re excited to congratulate Pierce from Michigan, Xero from Virginia, and Katelin from North Carolina on their winning artwork. These fantastic drawings illustrate the importance of recycling denim to protect the planet. Limited-edition T-shirts will be created using these one-of-a-kind designs and shared with the winners. Click the gallery to see their designs and what inspires them!

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Design Contest t-shirt by The Week Junior

COMMUNITY INVOLVEMENT

Texas FFA Recycling Program

Selecting Cotton's Blue Jeans Go Green™ denim recycling program as their community service project for 2021, the TX FFA core team promoted to their fellow students and community the importance of cotton sustainability and awareness about textile recycling during spring of 2021. In July the TX FFA held their Annual Convention in Fort Worth, TX. Over 5,000 pieces of denim were brought in-person to the convention by the 11,000+ attendees.

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community involvement

Celebrating AmericaRecycles Day with the #DenimStackChallenge

Did you know about 16 million tons of textiles get discarded each year? In honor of America Recycles Day (November 15) and in conjunction with Cotton's Blue Jeans Go Green™ denim recycling program we challenged consumers to take stock of their denim through the first-ever Denim Stack Challenge. The social-based initiative encouraged consumers to inventory their closets and stack up all of the denim that they own. With lighter closets and a heavy stack of denim, we encouraged them to snap a pic and share their stack on Instagram. Finally, we asked folks to recycle the denim in their stack that they no longer wear in an effort to keep textile waste out of landfills.

In addition to the challenge, we teamed up with the Gregory Hotel in New York City to display a denim stack pop-up art installation from November 11 - 18, where people could drop off their denim in an on-site collection bin to contribute to the on-site stack. On Sunday, November 17, Caravan Stylist Studio, co-hosted a pop-up shopping event at the Gregory, offering attendees that recycled their denim a credit to shop the sale.

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Smart phone screen showing Discover cotton Instagram post

event recap

On Tour with Live Nation

Last October, we teamed up with Live Nation to bring the Blue Jeans Go Green™ program to four musical concert venues around the nation, where Luke Bryan, Dierks Bentley, Keith Urban and Post Malone performed. Fans could speak with brand ambassadors alongside a custom-built display designed to resemble a house, which featured denim insulation, facts and information about the program, plus a custom laser-etched map of the United States made entirely of denim.

community involvement

Rebuilding New Orleans,One Home at a Time

To honor the 10 year commemoration of Hurricane Katrina,Blue Jeans Go Green™ joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.

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Sheryl Crow wearing a recycle denim t-shirt and hard hat

event recap

The Great Denim Challenge

In 2013, a unique auction was designed to help the Blue Jeans Go Green™ program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.

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retail collaboration

Teaming up with Wrangler

In the spirit of uniting around sustainability, we workedwith Wrangler to transform denim byproducts from its manufacturing process and distribution centers to make sustainable housing insulation.

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event recap

Denim Days with Zappos for Good

Working with Zappos for Good, the Blue Jeans Go Green™ program participated in New York’s Denim Days held in June 2019, an indigo-soaked two day shopping event celebrating denim.

Recognizingour collective impact

In The News

Inspired Initiatives

Cotton Incorporated

Celebrating 50 Years of the Seal of Cotton

THE WEEK JUNIOR T-SHIRT DESIGN CONTEST

Inspiring big imaginations

COMMUNITY INVOLVEMENT

Texas FFA Recycling Program

community involvement

Celebrating AmericaRecycles Day with the #DenimStackChallenge

event recap

On Tour with Live Nation

community involvement

Rebuilding New Orleans,One Home at a Time

event recap

The Great Denim Challenge

retail collaboration

Teaming up with Wrangler

event recap

Denim Days with Zappos for Good

Recognizing
our collective impact