All the latest in denim recycling.
Discover how individuals and organizations around America keep textile waste out of landfills and help communities in need.
Collecting denim with Madewell.
A vintage pick-up truck, wooden collection crates, and thousands of pieces of denim. That was the scene in NYC and LA during the Fall of 2015, when a traveling pop-up recycling truck helped to raise awareness about recycling with our friends at Madewell.
Celebrating 10 years of denim recycling.
In November 2016, a Pop-up Art Gallery in NYC was created to help celebrate the 10th Anniversary of the Blue Jeans Go Green™ program. The celebration merged the worlds of art and style with recycling. Fashion and beauty influencer Olivia Culpo and actress Jamie Chung joined us to honor and support the cause.
Rebuilding New Orleans, one home at a time.
To honor the 10 year commemoration of Hurricane Katrina, Blue Jeans Go GreenTM joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.
The Great Denim Challenge.
In 2013, a unique auction was designed to help the Blue Jeans Go GreenTM program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.
Teaming up with Wrangler.
In the spirit of uniting around sustainability, we've partnered with Wrangler to transform denim byproducts from its manufacturing process and distribution centers to make sustainable housing insulation.
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News Archive
- 6/16/2015
Ten years. Ten days. Ten Homes. Ten-thousand jeans. Cotton Incorporated’s Blue Jeans Go GreenTM program met its goal of collecting 10,000 denim apparel items. Read more
- 4/21/2015
On behalf of the Cotton Incorporated Blue Jeans Go GreenTM program, nine-time Grammy Award-winning singer-songwriter Sheryl Crow is asking consumers to recycle their unwanted denim to help rebuild New Orleans, an area still feeling the repercussions of Hurricanes Katrina and Rita. Read more
- 2/10/2015
Students at six Harmony Public Schools in Austin, Texas will be making the grade when they collaborate with the Blue Jeans Go GreenTM denim recycling program. Read more
- 11/18/2016
Cotton Incorporated kicked off the 10th anniversary of the Blue Jeans Go Green™ denim recycling program with a VIP reception hosted by fashion and beauty influencer Olivia Culpo in New York City’s fashionable SoHo neighborhood. Read more
- 10/3/2016
For the third year in a row, students enrolled in the Fashion Promotion course at Stephen F. Austin State University (SFASU) in Nacogdoches, Texas will be working to recycle old denim and give it new life by turning it into natural cotton fiber insulation. Read more
- 9/29/2016
In partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program, South Moon Under has announced a fall denim drive as part of their 12th annual Denim Event. Read more
- 8/17/2016
Saks Fifth Avenue OFF 5TH and Cotton Incorporated are excited to announce an end-of-summer denim drive in partnership for the Blue Jeans Go Green™ denim recycling program. Read more
- 8/16/2016
GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting denim, is proud to partner with Cotton Incorporated’s Blue Jeans Go Green™ program by launching a Fall Denim Recycling Campaign that will take place in over 160 GUESS Stores across the U.S. and Canada beginning August 16th, 2016 through October 1st, 2016. Read more
- 8/10/2016
A six-city, 13-day blue-hued extravaganza, the Denim Forever tour combines three of our current obsessions: denim recycling, denim customization and great music. Read more
