Discover how individuals and organizations around America keep textile waste out of landfills and help communities in need.
Collecting denim with Madewell.
Madewell believes in doing what they can, where they can, to give back. Since 2014, Madewell stores nationwide have been collecting denim on behalf of the Blue Jeans Go Green™ program. As their way of saying thanks, Madewell offers $20 off a new pair of jeans for every pair recycled in-store.
In November 2016, a Pop-up Art Gallery in NYC was created to help celebrate the 10th Anniversary of the Blue Jeans Go Green™ program. The celebration merged the worlds of art and style with recycling. Fashion and beauty influencer Olivia Culpo and actress Jamie Chung joined us to honor and support the cause.
To honor the 10 year commemoration of Hurricane Katrina, Blue Jeans Go GreenTM joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.
In 2013, a unique auction was designed to help the Blue Jeans Go GreenTM program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.
In the spirit of uniting around sustainability, we've partnered with Wrangler to transform denim byproducts from its manufacturing process and distribution centers to make sustainable housing insulation.