Seeds of Change
Explore how the Blue Jeans Go Green™ program is creating change across America.
In The News
New & Notable
Collecting Denimwith Madewell
Madewell believes in doing what they can, where they can, to give back. Since 2014, Madewell stores nationwide have been collecting denim on behalf of the Blue Jeans Go Green™ program. As their way of saying thanks, Madewell offers $20 off a new pair of jeans for every pair recycled in-store.
On Tour with Live Nation
Last October, we teamed up with Live Nation to bring the Blue Jeans Go Green™ program to four musical concert venues around the nation, where Luke Bryan, Dierks Bentley, Keith Urban and Post Malone performed. Fans could speak with brand ambassadors alongside a custom-built display designed to resemble a house, which featured denim insulation, facts and information about the program, plus a custom laser-etched map of the United States made entirely of denim.
Rebuilding New Orleans,One Home at a Time
To honor the 10 year commemoration of Hurricane Katrina,Blue Jeans Go Green™ joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.
The Great Denim Challenge
In 2013, a unique auction was designed to help the Blue Jeans Go Green™ program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.
Denim Days with Zappos for Good
Working with Zappos for Good, the Blue Jeans Go Green™ program participated in New York’s Denim Days held in June 2019, an indigo-soaked two day shopping event celebrating denim.