Country Singer + Songwriter / @_kyliefrenchfrey
Kylie Frey
Singing in Denim
Veronica Beard works with Cotton’s Blue Jeans Go Green™ to make sustainable shopping personal.
For Kylie, that means trading in her worn denim in-store and walking out with something worthy of the stage she’s building her way back to.
Recycle with Veronica BeardI grew up in jeans. Denim has always been a constant for me.
Kylie Frey was raised in a world where denim was a way of life. As a child of a third-generation rodeo family in South Louisiana, jeans weren’t exactly optional. “If you didn’t wear jeans, you’d burn your legs on the saddle.”
She started singing the rodeo’s national anthem at 5, was named High School Rodeo Queen at 15, and won the state championship for goat-tying at 16. She’s a hard worker and talented artist who transitioned from rodeo life in Louisiana to chase her musical dreams in Nashville, where she’s been writing, touring, and building something true to herself. Her sound is rooted in the tradition of the genre she loves, and was recently validated by one of its greatest voices, Reba McEntire, who recorded her single, “One Night in Tulsa.”
Simon Cowell also called her the real thing at her America’s Got Talent audition, an experience that helped her learn that the only version worth putting on stage is the honest one. Now, she’s back in the songwriting room, preparing a new album. “This next record is for me. I put my whole heart on the line.”
In her music and in her style, Kylie believes in authenticity above all. Denim has been part of that from the beginning. Authentic denim is made from natural cotton fiber and has a legacy of performance, durability, and character that deepens over time, like Kylie, who is building something meant to last. Her Southern roots have carried straight into her Nashville artist persona: vintage denim for the writing room, a Canadian tuxedo she can always rely on, fringe and cotton lace when the stage calls for it.
Songwriting has to come from something real.
Kylie finds inspiration in every season. Her childhood rodeo days, the honky tonk years, motherhood, and the new chapter she’s writing now, where she’s trying to be intentional. “I’ve been prioritizing the sustainability of my energy, not saying yes to everything and wearing myself out. I’m being intentional with my time, and having enough of me to give to my career, to give to my family, and to build something worth hanging my hat on.”
Her intentionality runs through the many choices she makes, including what she wears and what she lets go of. She shops vintage, holds onto pieces as long as they’ll hold on, and recycles through Cotton’s Blue Jeans Go Green™ program, where denim that’s lived its life gets broken down and given a new one. Recycled denim, like a beautiful song, comes from something real. Since it’s made from cotton, it changes with time, shaped by the seasons that wear it in.
