Cotton makes
it possible

Authentic Denim is made mostly from cotton, a natural, sustainable fiber, which can be broken down and transformed into something new.

Dropping off denim (during COVID-19)

Our dedicated retail program participants are taking the necessary preventative measures to ensure the safety of all customers during this time. Before dropping denim off locally, please check the status of participating local stores below.

NOW - 12/31/2020

Grab your old denim, ship it to Cotton’s Blue Jeans Go Green™ program, and with proof of shipment, DE + CLO will deduct the shipping cost of your contribution from your next purchase on their website.  Restrictions apply.

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Must provide proof of shipment. Shipment limit 2 lbs. One offer per person. Must include Cotton’s Blue Jeans Go Green™ program – DE + CLO on label. Discount applied towards any item made of 90% cotton or more. All eligible items will be marked with the Seal of Cotton.
NOW – 12/31/2020

Receive $20 off towards a new pair of jeans when you recycle your old Industry Standard jeans. Restrictions apply.

Learn More
Denim to be recycled must be from Industry Standard. Email [email protected] to receive a prepaid label for mailing in your Industry Standard denim for recycling and receive $20 off. Sales discount can be applied towards a new pair of Margo Midrise and Highrise jeans. Please follow stay-at-home orders as directed and only mail in your denim when it’s convenient and you’re safely able to do-so.
NOW – 12/31/2020

Head to your local Levis® store or Levis® Outlet to receive 20% off a single item when you bring your denim in for recycling*. Restrictions apply. *Store locations are temporarily closed.

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*OFFER VALID THROUGH 5/01/20 AT LEVI’S® STORES AND LEVI’S® OUTLET STORES IN THE UNITED STATES AND SELECT STORES IN CANADA ONLY. 20% OFF ONE ITEM REDEEMABLE DAY YOU RECYCLE YOUR DENIM ONLY. COLLABORATIONS, LEVI’S® COMMUTER™, LEVI’S® MADE AND CRAFTED™, LVC, TAILOR SHOP SERVICES, AND VINTAGE PRODUCT EXCLUDED. NON-TRANSFERABLE. NO ADJUSTMENTS ON PREVIOUS PURCHASES. MAY NOT BE USED IN CONJUNCTION WITH ANY OTHER COUPON, IN-STORE PROMOTION, OR FOR GIFT CARD PURCHASES. MARKDOWNS EXCLUDED. LS&CO. EMPLOYEES NOT ELIGIBLE FOR DISCOUNT. THIS OFFER MAY BE MODIFIED BY LS&CO. IN ITS SOLE DISCRETION WITHOUT NOTICE AT ANY TIME.
NOW – 12/31/2020

Drop off your denim at a Garage location and get $10 off of a pair of full-price Garage jeans. Restrictions apply. *Store locations are temporarily closed.

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Any pair of regular priced Garage jeans! All jeans collected must contain at least 90% cotton. The discount is not combinable with any other offer or coupon.
NOW – 12/31/2020

Drop off your denim year round at any Madewell location and get $20 off a new pair of jeans. Restrictions apply. *Store locations are temporarily closed.

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*Offer valid on purchases made in Madewell stores through December 31, 2020, when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans. Offer not valid at madewell.com or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go GreenTM is a trademark of Cotton Incorporated.
NOW – 12/31/2020

Drop off your denim at an O.N.S. location and get 20% off a new pair of jeans. Restrictions apply. *Store locations are temporarily closed.

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*20% off a new pair of O.N.S jeans when you bring your old pair of jeans to our Nolita location at 4 Prince Street. Offer valid in-store only and must be used the same day. Offer cannot be applied to multiple purchases, future purchases, redeemed for cash, or combined with other offers. Offer not valid on denim shirts. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.
NOW – 12/31/2020

Drop off your denim year round at rag & bone and receive 20% off your denim purchase that same day. Restrictions apply. *U.S. store locations are temporarily closed.

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*Offer valid on purchases made in U.S. full price rag & bone stores when you trade in your denim to the denim recycling program and purchase at least one new pair of full-price jean pants, jean jackets, jean shorts or jean skirts that same day. Offer cannot be applied to previous purchases, future purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on denim that is on sale.
NOW – 12/31/2020

Drop off your old denim at an Ariat Brand Shop and get $10 toward a new pair! Restrictions apply. *Store locations are currently closed.

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*Receive a $10 discount on your purchase of full-price Ariat denim in Ariat Brand Shops or Ariat Outlets when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program through 12/31/2020. Discount cannot be applied towards previous purchases or redeemed for cash.
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Mail your denim

Mailing your denim is easy (and FREE) thanks to Zappos for Good. Simply box up your old denim (make certain it's 90% cotton or greater and doesn't have any hangers, tags, stickers or plastic attached), create or log in to your Zappos or Amazon account, print a shipping label, and send it our way by dropping it a a local UPS store (Continental U.S. shipping only).

Recycle Today

Sustainable Fashion Essentials

See how easy it is to look good and do good with natural cotton.

Sustainable Fashion Essentials

See how easy it is to look good and do good with natural cotton.

Flagship Store 71 Greene St New York, NY 10012
Discount of 25% off denim is valid for Dallas location only.
3230 Knox Street, Suite 110 Dallas, TX 75205
*Offer valid 1/1/19 – 2/28/19 on a purchase of regularly priced Cody James®, Cody James Core®, Moonshine SpiritTM, Gibson®, Shyanne®, Shyanne Life®, IdyllwindTM and Hawx® jeans when you contribute your old denim clothing between 1/1/19 – 1/31/19 to the Blue Jeans Go GreenTM recycling program at any Boot Barn store. One 20% off coupon card will be distributed per denim item contributed to Blue Jeans Go GreenTM at a Boot Barn store. Offer valid in-store only.
*Offer valid in FRAME stores only. *Offer valid only when you bring in denim jeans, and discount only valid on full-price FRAME denim jeans.
*20% Off a new pair of O.N.S jeans when you bring your old pair of jeans to our 71 Green Street flagship in SoHo. Offer valid in-store only and must be used the same day. Offer cannot be applied to multiple purchases, future purchases, redeemed for cash, or combined with other offers. Offer not valid on denim shirts. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.
*$10 credit at the Levi’s Tailor Shop is valid at the New York City 59th Street Bloomingdale’s location only.
1000 Third Avenue 59th Street and, Lexington Ave, New York, NY 10022
*EACH COUPON RECEIVED WHEN RECYCLING DENIM IS VALID FOR ONE-TIME USE APRIL 1, 2019 THROUGH APRIL 30, 2019 AT AMERICAN EAGLE OUTFITTERS® STORES OR AE.COM® IN THE USA (INCLUDING PR) AND CANADA ONLY. RECEIVE $10 OFF ONE PAIR OF AEO® JEANS WHEN YOU BRING A PAIR OF JEANS INTO AN AE STORE TO BE RECYCLED. ORIGINAL COUPON (NO COPIES) MUST BE SURRENDERED AT TIME OF PURCHASE. DISCOUNT APPLIED PRIOR TO SALES TAX AND SHIPPING & HANDLING. CANNOT BE COMBINED WITH ANY OTHER COUPON OR DISCOUNT. OFFER NOT VALID FOR CLEARANCE JEANS, AERIE, TAILGATE, OR 3RD PARTY MERCHANDISE, PREVIOUSLY PURCHASED MERCHANDISE OR GIFT CARDS. NO CASH VALUE. NOT VALID OUTSIDE THE USA AND CANADA. © 2019 AEO MANAGEMENT CO. ALL RIGHTS RESERVED.
*Qualifying purchase is before taxes in a single transaction. 20% discount valid for any denim purchase from the following brands: Outland Denim, Levi’s and select styles from RE/DONE. Only one discount applied per purchase, with one or more donated pair of pre-loved jeans. Offer available only at Holt Renfrew Bloor, Yorkdale, Square One, Calgary and Vancouver from 02/22/2018 to 05/01/2018.
Westfield Culver City Arden Fair Aventura Mall Williamsburg Premium Outlets Chicago Premium Outlets Woodbury Common Premium Outlets
*Offer valid on purchases made in U.S. full price rag & bone stores when you trade in your denim to the denim recycling program and purchase at least one new pair of full-price jean pants, jean jackets, jean shorts or jean skirts that same day. Offer cannot be applied to previous purchases, future purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on denim that is on sale.
*$20 discount valid on purchases of full-price J.Crew branded jeans made in J.Crew stores or at jcrew.com when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on third-party branded items. Terms are subject to change.
*Offer valid in J. Crew Factory and J. Crew Mercantile stores and at jcrewfactory.com on purchases of full-price J. Crew Factory and J. Crew Mercantile branded jeans when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program in stores or through mail in the shipping’s-on-us bag provided. Offer valid from January 8, 2019, 12:01am ET through February 22, 2019, 11:59pm ET. Not valid in J. Crew stores; at jcrew.com; or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Offer not valid on clearance styles; third party branded items; women’s jeggings; Style J8495 Cozy Denim; and crewcuts styles. To redeem online, enter the unique code provided in the promo code box at checkout. To redeem in stores, present this card at the time of purchase to receive discount. Valid in the U.S. only. Terms of offer are subject to change.
If you are interested in holding a denim drive within your organization for employees, or if your organization has denim items that you would like to contribute (possibly from old denim, uniforms, non-resalable goods, etc.) we would be happy to discuss. Please Contact us
Thank you for your interest in recycling denim for the Blue Jeans Go Green™ program. We’re happy to give you more information on how to start your own drive. Please Contact us.
*Offer valid on purchases made in Madewell stores through December 31, 2019, when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans. Offer not valid at madewell.com or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go GreenTM is a trademark of Cotton Incorporated.
**Offer valid on purchases made on beijaflorjeans.com or at Beija-Flor Jeans stores through July 31, 2019, when you contribute one pair of jeans to Beija-Flor Jeans in partnership with Cotton’s Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price bottoms. Code is not for resale or publication and cannot be combined with other offers or used more than once. Past purchases, tops, accessories, gift cards, clearance/sale items, and commercial orders are excluded from this offer.

Mail in Your Denim

Recycling denim into insulation can keep someone warm in the winter, and cool in the summer. One way to contribute is to mail in your used denim to the program directly. Here’s how:  
  • We recommended using our Mailing Label. However, if you choose to label your package yourself, please clearly address it to: The Blue Jeans Go Green™ Denim Recycling Program.
  • Please include your return address.
  • Please limit your package(s) to a maximum of 100 pieces of denim per parcel. If you have more than 100 pieces of denim, please contact us.
  • You are responsible for the cost of mailing your denim. You may select your carrier (for example USPS, FedEx, UPS, etc.)
  • Make sure your mailing package is strong enough to support the amount of denim you’re putting in it.
  • Only denim items can be sent; however, any type of denim apparel (not just jeans) is accepted.
  • Your denim may be mailed in any type of condition – it can contain rips, holes, bedazzling, etc.
  • You do not need to remove anything from your denim. All decorations including buttons, grommets, snaps, zippers, etc. are removed during the recycling process. However, no paper or cardboard tags may be attached to the denim. Please remove these items prior to shipping.
  • Please contact us with any additional questions.

Students from across the country join the cause

We’ve worked with dozens of colleges and universities over the years, collecting thousands of pieces of denim along the way.

Pieces of denim
collected:

221,418

Schools that
have participated:

81*

*Includes schools that have participated for multiple years.

Start your own
denim drive

Anyone can host a drive to collect denim. Students, professionals, volunteers, and more are invited to collect denim by encouraging and inspiring others in their communities. Whether it's in your neighborhood, at the office, or on campus, every effort makes an impact. If you’re interested, please reach out to learn how to get started.

Contact Us

Thank you

for your participation

Mail in Your Denim

Recycling denim into insulation can keep someone warm in the winter, and cool in the summer. One way to contribute is to mail in your used denim to the program directly. Here's how:
  • We recommended using our Mailing Label. However, if you choose to label your package yourself, please clearly address it to: The Blue Jeans Go Green™ Denim Recycling Program.
  • Please include your return address.
  • Please limit your package(s) to a maximum of 100 pieces of denim per parcel. If you have more than 100 pieces of denim, please contact us.
  • You are responsible for the cost of mailing your denim. You may select your carrier (for example USPS, FedEx, UPS, etc.)
  • Make sure your mailing package is strong enough to support the amount of denim you're putting in it.
  • Only denim items can be sent; however, any type of denim apparel (not just jeans) is accepted.
  • Your denim may be mailed in any type of condition – it can contain rips, holes, bedazzling, etc.
  • You do not need to remove anything from your denim. All decorations including buttons, grommets, snaps, zippers, etc. are removed during the recycling process. However, no paper or cardboard tags may be attached to the denim. Please remove these items prior to shipping.
  • Please contact us with any additional questions.