Make the most of your denim stack

Join the #DenimStackChallenge! Since denim is made from cotton, it can be recycled. Look below to take advantage of America Recycles Day and turn those old pieces into something new.

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Drop off your denim locally

We partner with retailers and other organizations year-round to make it easy to recycle denim locally. Grab those back-closet jeans and look for a store or event near you.

NOW - 11/17/19

Shop the new Cholë Sevigny for Opening Ceremony collection and drop off your pre-loved denim in stores. 

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NOW - 11/18/19

Visit a Beija-Flor store to shop their denim collection, and drop off an old pair of jeans while you’re there! 

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NOW - 11/18/19

Drop off unwanted old denim in the lobby of the Gregory Hotel lobby (42 West 35th Street, NYC) and check out the Denim Stack installation while you’re there. Learn More.

Visit Today
On November 17, Cotton’s Blue Jeans Go Green™ denim recycling program is excited to work with Claudine DeSola, founder of Caravan Stylist Studio, on a sustainable fashion and beauty pop-up event.  Taking place in the lobby of The Gregory Hotel from 1 – 6 p.m., the event invites attendees to sustainably sell and repurpose their unwanted new and gently used clothing and accessory items.  All attendees who bring a denim garment to drop off for recycling through Cotton’s Blue Jeans Go Green™ denim recycling program will receive a $5 credit to shop the sale.
NOW - 11/18/19

Drop off your denim at Luxe Leisure and receive 25% off any full price pair of denim. 

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NOW - 11/24/19

Bring in your pre-loved jeans to score $10 off a new pair. 

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NOW – 12/31/19

Drop off your denim at any American Eagle Outfitters location and get $10 off a new pair. Restrictions apply.

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*EACH COUPON RECEIVED WHEN RECYCLING DENIM IS VALID FOR ONE-TIME USE APRIL 1, 2019 THROUGH APRIL 30, 2019 AT AMERICAN EAGLE OUTFITTERS® STORES OR AE.COM® IN THE USA (INCLUDING PR) AND CANADA ONLY. RECEIVE $10 OFF ONE PAIR OF AEO® JEANS WHEN YOU BRING A PAIR OF JEANS INTO AN AE STORE TO BE RECYCLED. ORIGINAL COUPON (NO COPIES) MUST BE SURRENDERED AT TIME OF PURCHASE. DISCOUNT APPLIED PRIOR TO SALES TAX AND SHIPPING & HANDLING. CANNOT BE COMBINED WITH ANY OTHER COUPON OR DISCOUNT. OFFER NOT VALID FOR CLEARANCE JEANS, AERIE, TAILGATE, OR 3RD PARTY MERCHANDISE, PREVIOUSLY PURCHASED MERCHANDISE OR GIFT CARDS. NO CASH VALUE. NOT VALID OUTSIDE THE USA AND CANADA. © 2019 AEO MANAGEMENT CO. ALL RIGHTS RESERVED.
NOW – 12/31/19

Drop off your old denim at an Ariat Brand Shop and get $10 toward a new pair! Restrictions apply.

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*Receive a $10 discount on your purchase of full-price Ariat denim in Ariat Brand Shops or Ariat Outlets when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program through 12/31/19. Discount cannot be applied towards previous purchases or redeemed for cash.
NOW – 12/31/19

Head to your local Levis® store or Levis® Outlet to receive 20% off a single item when you bring your denim in for recycling*. Restrictions apply.

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*OFFER VALID THROUGH 5/01/20 AT LEVI’S® STORES AND LEVI’S® OUTLET STORES IN THE UNITED STATES AND SELECT STORES IN CANADA ONLY. 20% OFF ONE ITEM REDEEMABLE DAY YOU RECYCLE YOUR DENIM ONLY. COLLABORATIONS, LEVI’S® COMMUTER™, LEVI’S® MADE AND CRAFTED™, LVC, TAILOR SHOP SERVICES, AND VINTAGE PRODUCT EXCLUDED. NON-TRANSFERABLE. NO ADJUSTMENTS ON PREVIOUS PURCHASES. MAY NOT BE USED IN CONJUNCTION WITH ANY OTHER COUPON, IN-STORE PROMOTION, OR FOR GIFT CARD PURCHASES. MARKDOWNS EXCLUDED. LS&CO. EMPLOYEES NOT ELIGIBLE FOR DISCOUNT. THIS OFFER MAY BE MODIFIED BY LS&CO. IN ITS SOLE DISCRETION WITHOUT NOTICE AT ANY TIME.
NOW – 12/31/19

Drop off your denim year round at any Madewell location and get $20 off a new pair of jeans. Restrictions apply.

Find A Store
*Offer valid on purchases made in Madewell stores through December 31, 2019, when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans. Offer not valid at madewell.com or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go GreenTM is a trademark of Cotton Incorporated.
NOW – 12/31/19

Drop off your denim at an O.N.S. location and get 20% off a new pair of jeans. Restrictions apply.

Find A Store
*20% off a new pair of O.N.S jeans when you bring your old pair of jeans to our Nolita location at 4 Prince Street. Offer valid in-store only and must be used the same day. Offer cannot be applied to multiple purchases, future purchases, redeemed for cash, or combined with other offers. Offer not valid on denim shirts. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.
NOW – 12/31/19

Drop off your denim year round at rag & bone and receive 20% off your denim purchase that same day. Restrictions apply.

Find A Store
*Offer valid on purchases made in U.S. full price rag & bone stores when you trade in your denim to the denim recycling program and purchase at least one new pair of full-price jean pants, jean jackets, jean shorts or jean skirts that same day. Offer cannot be applied to previous purchases, future purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on denim that is on sale.
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Mail your denim

Mailing your denim is easy (and FREE) thanks to our partner Zappos for Good. Simply box it up, print a shipping label, and send it our way. We’ll make sure it stays out of a landfill and goes to good use.

Free Mailing Label

Students from across the country join the cause

We’ve partnered with dozens of colleges and universities over the years, collecting thousands of pieces of denim along the way.

Pieces of denim
collected:

221,418

Schools that
have participated:

81*

Participating universities collecting now through the end of November:

Azusa Pacific University
Azusa, California
Email for info.

University of Minnesota
Minneapolis, Minnesota
Email for info.

*Includes schools that have participated for multiple years.

Start your own
denim drive

Anyone can host a drive to collect denim. Students, professionals, volunteers, and more are invited to collect denim by encouraging and inspiring others in their communities. Whether it's in your neighborhood, at the office, or on campus, every effort makes an impact. If you’re interested, please reach out to learn how to get started.

Contact Us

Thank you

for your participation

Mail in Your Denim

Recycling denim into insulation can keep someone warm in the winter, and cool in the summer. One way to contribute is to mail in your used denim to the program directly. Here's how:
  • We recommended using our Mailing Label. However, if you choose to label your package yourself, please clearly address it to: The Blue Jeans Go Green™ Denim Recycling Program.
  • Please include your return address.
  • Please limit your package(s) to a maximum of 100 pieces of denim per parcel. If you have more than 100 pieces of denim, please contact us.
  • You are responsible for the cost of mailing your denim. You may select your carrier (for example USPS, FedEx, UPS, etc.)
  • Make sure your mailing package is strong enough to support the amount of denim you're putting in it.
  • Only denim items can be sent; however, any type of denim apparel (not just jeans) is accepted.
  • Your denim may be mailed in any type of condition – it can contain rips, holes, bedazzling, etc.
  • You do not need to remove anything from your denim. All decorations including buttons, grommets, snaps, zippers, etc. are removed during the recycling process. However, no paper or cardboard tags may be attached to the denim. Please remove these items prior to shipping.
  • Please contact us with any additional questions.