In honor of America Recycles Day (November 15), we're hosting our first ever Denim Stack Challenge now through November 18.

It's easy to make a difference: just stack your denim, snap a pic, and share it on Instagram with #DenimStackChallenge to nominate friends. And if you have old denim, recycle what you don’t wear. Don't let the day go to waste.

Recycle Denim

Recycling conserves natural resources, saves energy and reduces the need for landfill space1

the importance of recycling

Tons of textile waste
discarded in a year2:

Approx. 16,000,000

Amount of clothing in the average
person’s closet worn on a regular basis3:

Approx. 20%

The Impact of Cotton's Blue Jeans Go Greentm Program

Tons of textile waste
diverted from landfills:


Pieces of denim
collected for recycling:


  1.     America Recycles Day® 2017 News Release
  2.     EPA 2015 Facts & Figures about Materials, Waste and Recycling, Textiles Material Specific Data
  3.     2013 WSJ: A Closet Filled with Regrets

Give old denim
new purpose

The denim we collect is transformed into natural cotton fiber insulation, some of which is used to help with building efforts around the country. Ready to get started?

Learn More

Mail your denim

Thanks to our partner Zappos for Good, you can mail in denim for free. Just box it up, print the shipping label, and send it our way. We’ll make sure it stays out of a landfill.

Free Mailing Label

Good partners

Shop the Chloë Sevigny for Opening Ceremony eco-conscious denim capsule collection and drop off your old denim pieces in store to recycle.

Learn More


From Earth Day to America Recycles Day, and all the days in between, we're proud to collaborate with a group of brands committed to cotton sustainability who help spread the word, recycle denim, and keep textile waste out of landfills. Participate in Cotton's #DenimStackChallenge for America Recycles Day (November 15), and drop off your old denim with a retailer near you!

Recycle Denim

Transforming recycled denim

Since cotton is natural and sustainable, when it’s recycled it can be transformed in creative ways, like into natural cotton fiber insulation.

The process