Celebrating 10 years of denim recycling.
To kick off the 10th anniversary of the Blue Jeans Go Green™ program, a VIP reception was held and hosted by fashion and beauty influencer Olivia Culpo in NYC. The celebration served as the opening of a Pop-up Art Gallery that merged the worlds of art and style with recycling.
Thanks for recycling over 1 million pieces of denim.
With your help and the support of celebrities like Hayden Panettiere, Britney Spears, Ryan Phillippe and more, we've collected over one million pieces of denim. Here's to the next million!