Denim recycling starts with cotton

The Blue Jeans Go Green™ program collects denim (made from cotton) so that it can be recycled back to its natural fiber state and transformed into something new.

The sustainable life
of cotton

It's a beautiful thing to see an old favorite transformed into something new. Here’s how your worn-out denim can take on a new purpose.

The sustainable life
of cotton

It's a beautiful thing to see an old favorite transformed into something new. Here’s how your worn-out denim can take on a new purpose.

Step 01

Long before denim is recycled, it’s harvested in its natural state: cotton. From there, it’s spun, woven, and prepared for garment manufacturers to craft into denim apparel.

Step 02

Next, denim finds its way to your favorite store. And since it’s made to last, denim has a way of becoming a staple in your wardrobe, protecting and comforting you along your journey.

Step 03

Once it’s worn out, you can continue its purpose by recycling it. We collect denim to divert it from landfills, where it would otherwise join the millions of pounds of textiles thrown out every year.

Recycle Denim

Step 04

At last, denim is returned to its natural cotton fiber state and recycled into new and useful items, like UltraTouch™ Denim Insulation.

Receive Insulation

Memorable moments and milestones

Since Cotton Incorporated launched the Blue Jeans Go Green™ program in 2006, we’ve supported and participated in numerous initiatives that are the fabric of our program.

  • denim stack challenge

    To celebrate America Recycles Day in 2019, the Blue Jeans Go Green™ program challenged Americans to stack up all their denim, snap a pic, and share it in the #DenimStackChallenge. Of course, everyone was encouraged to recycle what they don’t wear.

  • denim days new york

    Working with Zappos for Good, the Blue Jeans Go Green™ program participated in New York’s Denim Days held in June 2019, an indigo-soaked two day shopping event celebrating denim.

  • 29 rooms los angeles

    In December 2017, we teamed up with Refinery 29 as a featured sponsor at 29 Rooms in LA – where attendees were invited to experience the transformative power of creativity through denim recycling.

  • Participated in a NASCAR Nationwide Series Race

    On March 1, 2014, denim was collected at the Blue Jeans Go Green™ 200 presented by Cotton, The Fabric of Our Lives®.

  • Celebrated recycling the one-millionth piece of denim

    A unique auction (with denim used as currency) was designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim in 2013.

  • Set the Guinness World Record™

    In collaboration with National Geographic Kids magazine in 2009, the Blue Jeans Go Green™ program earned the record for "Most Items of Clothing Collected for Recycling" with 33,088 pieces of denim.

Reducing the impact on the Earth

By recycling denim and diverting textile waste away from landfills, we’re making the world a little greener.

Reducing the impact on the Earth

By recycling denim and diverting textile waste away from landfills, we’re making the world a little greener.