Journey from cotton to denim insulation

It's a beautiful thing to see an old favorite transformed to help protect and comfort someone new. Here’s how we upcycle worn-out denim into natural cotton fiber insulation.


Building on a history of success

Since Cotton Incorporated launched the Blue Jeans Go Green program in 2006, we’ve supported and participated in various events and experiences that contribute to the architecture of the program.


In December 2017 we teamed up with Refinery 29 as a featured sponsor at 29 Rooms in LA – where attendees were invited to experience the transformative power of creativity through denim recycling.

Participated in a NASCAR Nationwide Series race

On March 1, 2014, denim was collected at the Blue Jeans Go GreenTM 200 presented by Cotton, The Fabric of Our Lives®.

Celebrated Recycling the one-millionth piece of denim in 2013

A unique auction (with denim used as currency) was designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim.

Set the Guinness World RecordTM in 2009

In collaboration with National Geographic Kids magazine, the Blue Jeans Go GreenTM program earned the record for “Most Items of Clothing Collected for Recycling” with 33,088 pieces of denim.

Join our cause to better the world

Did you know? It takes roughly 500 to 1,000 pairs of jeans to create enough insulation (approximately 2,300 square feet) for one average-sized home in the US.

Recycle Denim
Receive Insulation