Journey from cotton to denim insulation

It's a beautiful thing to see an old favorite transformed to help protect and comfort someone new. Here’s how we upcycle worn-out denim into natural cotton fiber insulation.


Building on a history of success

Ever since Cotton Incorporated started the Blue Jeans Go GreenTM program in 2006, over one million pieces of denim has been diverted from landfills and over two million square feet of UltraTouchTM Denim Insulation has been generated.

Set the Guinness World RecordTM

In partnership with National Geographic Kids magazine, the Blue Jeans Go GreenTM program earned the record for “Most Items of Clothing Collected for Recycling” with 33,088 pieces of denim.

Launched a grant program

The Blue Jeans Go GreenTM UltraTouchTM Denim Insulation Grant Program gives architects, builders, and project developers the opportunity to apply for grants of insulation for civic minded buildings.

Celebrated Recycling the one-millionth piece of denim

A unique auction (with denim used as currency) was designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim.

Participated in a NASCAR Nationwide Series race

On March 1, 2014, denim was collected at the Blue Jeans Go GreenTM 200 presented by Cotton, The Fabric of Our Lives®.

Join our cause to better the world

Did you know? It takes roughly 500 to 1,000 pairs of jeans to create enough insulation (approximately 2,300 square feet) for one average-sized home in the US.

Recycle Denim
Receive Insulation