Keep denim
going ’round

When denim is recycled, its life becomes circular. Because it’s made from cotton, a natural fiber, it can be transformed into something new. Keep your denim in the loop and out of the landfill with the Blue Jeans Go Green™ program.

Soooo many ways to get circular

Wear, love, recycle, repeat. Circularity is a lifestyle. And in denim made from cotton, it looks as good as it feels. How will you get circular with us?

01.
Recycle Denim

Download a free shipping label, find participating retailers and more.
Recycle Denim
02.
Take the Every Piece Pledge

Commit to recycling and wearing sustainable clothes.
Every Piece
03.
Stay in
the Loop

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04.
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How denim goes full circle

When clothes are designed, sourced, and produced with natural materials, worn for as long as possible, and then repurposed or recycled, their life is circular. They do good for the earth by avoiding the landfill, and they create possibilities for communities through their new purpose.

Thanks to the renewability of denim made from cotton, your well-loved jeans, jackets, and more can be given new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop.

Recycle Denim

The all-around good of denim

See what makes denim a uniquely circular fashion choice.

The all-around good of denim

female model dressed in white and posing with denim jacket with green, blue, and white circles in the background

Cotton

The sustainable source

The circularity of denim starts with cotton. This natural, sustainable fiber is the perfect material to create durable, stylish denim—and so much more.

Percent of consumers that say cotton is their favorite fabric to wear:

73%¹

1. Cottonworks™, “A Lifetime Connection with Cotton”

Denim

Good taste, no waste

It’s no surprise that denim is a staple in a lot of closets—it’s comfortable, long-lasting, and always in fashion. Its durability keeps it in circulation—the more you rewear, refashion, and repurpose it, the less impact it has on the environment.

By extending the life of your clothes by  9 months you can reduce their environmental impact by as much as

30%¹

1. Rubicon, "14 Facts About Sustainable Fashion"

two female models in denim posing in a grassy field, laying on denim insulation that has been created from recycled cotton denim

Recycling

Closing the loop

Even the most durable denim eventually wears out - and that's where recycling comes in. When you recycle your denim through the Blue Jeans Go Green™ program, it stays out of landfills and fulfills a new purpose, making it truly circular and good for the earth.

Amount of used clothing that is recycled into something new:

<1%¹

1. World Economic Forum, “5 ways the circular economy will transform your fashion habits”

The all-around good of denim

See what makes denim a uniquely circular fashion choice.

The all-around good of denim

Your impact through the Blue Jeans Go Green^™ program is easy to see.

denim diverted from landfills:

2,290+ TONS

pieces of denim recycled:

4,580,000+

Look good, do good

A sustainable wardrobe starts by always checking the label to understand what clothes are made of. If it’s made of cotton, that’s a great start. If it’s at least 90% cotton, you can recycle it through our program. Sustainable: check. Stylish: check.

Keep denimgoing ’round

Soooo many ways to get circular

Recycle Denim

Take the Every Piece Pledge

Stay inthe Loop

Join the Conversation

How denim goes full circle

The all-around good of denim

The all-around good of denim

Cotton

The sustainable source

Denim

Good taste, no waste

Recycling

Closing the loop

The all-around good of denim

The all-around good of denim

Your impact through the Blue Jeans Go Green™ program is easy to see.

denim diverted from landfills:

2,290+ TONS

pieces of denim recycled:

4,580,000+

Look good, do good

Keep denim
going ’round

Stay in
the Loop

Your impact through the Blue Jeans Go Green^™ program is easy to see.