Keep denim
going ’round
When denim is recycled, its life becomes circular. Because it’s made from cotton, a natural fiber, it can be transformed into something new. Keep your denim in the loop and out of the landfill with the Blue Jeans Go Green™ program.
Soooo many ways to get circular
Wear, love, recycle, repeat. Circularity is a lifestyle. And in denim made from cotton, it looks as good as it feels. How will you get circular with us?
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01.
Recycle Denim
Download a free shipping label, find participating retailers and more.
Recycle Denim -
02.
Take the Every Piece Pledge
Commit to recycling and wearing sustainable clothes.
Every Piece -
03.
Stay in
the LoopGet news, insights, tips, and good vibes in your inbox.
Sign UpHow denim goes full circle
Recycle DenimWhen clothes are designed, sourced, and produced with natural materials, worn for as long as possible, and then repurposed or recycled, their life is circular. They do good for the earth by avoiding the landfill, and they create possibilities for communities through their new purpose.
Thanks to the renewability of denim made from cotton, your well-loved jeans, jackets, and more can be given new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop.
The all-around good of denim
See what makes denim a uniquely circular fashion choice.
The all-around good of denim
See what makes denim a uniquely circular fashion choice.
Cotton
The sustainable source
The circularity of denim starts with cotton. This natural, sustainable fiber is the perfect material to create durable, stylish denim—and so much more.
Percent of consumers that say cotton is their favorite fabric to wear:
73%1
1. Cottonworks™, “A Lifetime Connection with Cotton”
Denim
Good taste, no waste
It’s no surprise that denim is a staple in a lot of closets—it’s comfortable, long-lasting, and always in fashion. Its durability keeps it in circulation—the more you rewear, refashion, and repurpose it, the less impact it has on the environment.
By extending the life of your clothes by 9 months you can reduce their environmental impact by as much as
30%1
1. Rubicon, "14 Facts About Sustainable Fashion"
Recycling
Closing the loop
Even the most durable denim eventually wears out - and that's where recycling comes in. When you recycle your denim through the Blue Jeans Go Green™ program, it stays out of landfills and fulfills a new purpose, making it truly circular and good for the earth.
Amount of used clothing that is recycled into something new:
<1%1
1. World Economic Forum, “5 ways the circular economy will transform your fashion habits”
The all-around good of denim
See what makes denim a uniquely circular fashion choice.
The all-around good of denim
See what makes denim a uniquely circular fashion choice.
Your impact through the Blue Jeans Go Green™ program is easy to see.
denim diverted from landfills:
2,290+ TONS
pieces of denim recycled:
4,580,000+
Look good, do good
A sustainable wardrobe starts by always checking the label to understand what clothes are made of. If it’s made of cotton, that’s a great start. If it’s at least 90% cotton, you can recycle it through our program. Sustainable: check. Stylish: check.
