Denim Full Circle
It’s no surprise that denim made from cotton is a staple in a lot of closets—it’s comfortable, long-lasting, and always in fashion. Its durability keeps it in circulation—the more you rewear, refashion, and repurpose it, the less impact it has on the environment.
Even the most durable denim can eventually wear out—and because it is made from cotton, it can be recycled. When you're ready to part with yours, recycle it through the Blue Jeans Go Green™ program. It will stay out of landfills and fulfill a new purpose, making it truly circular and good for the earth.
A glimpse into circular fashion
When clothes are designed, sourced, and produced with natural materials, worn for as long as possible, and then eventually repurposed or recycled, their life is circular. They do good for the earth by avoiding the landfill, and they create possibilities for communities through their new purpose.
That's where the Blue Jeans Go Green™ program comes in. Thanks to the renewable quality of denim made from cotton, it's easy to recycle your old jeans, jackets, and more, and give them new life through the program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop.
The sustainable source
The circularity of denim starts with cotton. This natural, sustainable fiber is the perfect material to create durable, stylish denim—and so much more.
Percent of consumers that believe better quality garments are made from cotton:
1. Bloomberg, “The Global Glut of Clothing Is an Environmental Crisis”
Good taste, no waste
It’s no surprise that denim is a staple in a lot of closets—it’s comfortable, long-lasting, and always in fashion. Its durability keeps it in circulation—the more you rewear, refashion, and repurpose it, the less impact it has on the environment.
By extending the life of your clothes by 9 months you can reduce their environmental impact by as much as
1. Rubicon, "14 Facts About Sustainable Fashion"
Closing the loop
Even the most durable denim eventually wears out - and that's where recycling comes in. When you recycle your denim through the Blue Jeans Go Green™ program, it stays out of landfills and fulfills a new purpose, making it truly circular and good for the earth.
Amount of used clothing that is recycled into something new:
1. World Economic Forum, “5 ways the circular economy will transform your fashion habits”