All the latest in denim recycling.

Discover how individuals and organizations around America keep textile waste out of landfills and help communities in need.

AnnaSophia Robb

Collecting denim with Madewell.

A vintage pick-up truck, wooden collection crates, and thousands of pieces of denim. That was the scene in NYC and LA during the Fall of 2015, when a traveling pop-up recycling truck helped to raise awareness about recycling with our friends at Madewell.

AnnaSophia Robb
AnnaSophia Robb

Colleges join the cause.

Since 2006 we’ve partnered with dozens of colleges and universities across the country, collecting thousands of pieces of denim along the way.

Rebuilding New Orleans, one home at a time.

To honor the 10 year commemoration of Hurricane Katrina, Blue Jeans Go GreenTM joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.

Sheryl Crow
Sheryl Crow
Sheryl Crow
Sheryl Crow

The Great Denim Challenge.

In 2013, a unique auction was designed to help the Blue Jeans Go GreenTM program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.

Erek Hansen

Small-town boy makes huge impact.

In 2009 Erek Hansen, known then as “Eco-Erek,” started collecting denim in Toledo, Ohio. To date, he has gathered over 24,000 pieces of denim that would have otherwise wound up in landfills.

Erek Hansen

*EcoErek has been renamed GoGreen Ohio.

Erek Hansen

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