All the latest in denim recycling.

Discover how individuals and organizations around America keep textile waste out of landfills and help communities in need.

AnnaSophia Robb

Collecting denim with Madewell.

A vintage pick-up truck, wooden collection crates, and thousands of pieces of denim. That was the scene in NYC and LA during the Fall of 2015, when a traveling pop-up recycling truck helped to raise awareness about recycling with our friends at Madewell.

AnnaSophia Robb
AnnaSophia Robb

Celebrating 10 years of denim recycling.

In November 2016, a Pop-up Art Gallery in NYC was created to help celebrate the 10th Anniversary of the Blue Jeans Go Green™ program. The celebration merged the worlds of art and style with recycling. Fashion and beauty influencer Olivia Culpo and actress Jamie Chung joined us to honor and support the cause.

Rebuilding New Orleans, one home at a time.

To honor the 10 year commemoration of Hurricane Katrina, Blue Jeans Go GreenTM joined a Habitat for Humanity Build-A-Thon in May 2015 to help rebuild homes in New Orleans. Grammy award-winning singer/ songwriter Sheryl Crow and actress AnnaSophia Robb joined us to support the cause.

Sheryl Crow
Sheryl Crow
Sheryl Crow
Sheryl Crow

The Great Denim Challenge.

In 2013, a unique auction was designed to help the Blue Jeans Go GreenTM program collect its one-millionth piece of denim. Fifteen celebrities each contributed a pair of autographed jeans from their closets for the online auction. The best part? Recycled denim was used as the “currency” to bid. An event in Los Angeles brought the stars together to celebrate this milestone.

Teaming up
with Wrangler.

In the spirit of uniting around sustainability, we've partnered with Wrangler to transform denim byproducts from its manufacturing process and distribution centers to make sustainable housing insulation.

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