Recognizing
our collective impact
Explore how the Blue Jeans Go Green™ program is making a difference.
In The News
Our program has been featured by a variety of popular news and media outlets.
Thanks to everyone who has helped spread the word.
Inspired Initiatives
Read stories about our program’s collaborations with organizations far and wide.
Cotton Incorporated
Celebrating 50 Years of the Seal of Cotton
In 1973, the Seal of Cotton trademark was created as a symbol for Cotton Incorporated. 50 years later, it’s an iconic mark among consumers and is globally recognized in the textile industry.
With the introduction of the Blue Jeans Go Green™ denim recycling program in 2006, the Seal of Cotton has grown to encompass everything we love about the stylish, sustainable fiber and how initiatives like denim recycling keep it in the loop.
THE WEEK JUNIOR T-SHIRT DESIGN CONTEST
Inspiring big imaginations
COMMUNITY INVOLVEMENT
Texas FFA Recycling Program
Selecting Cotton's Blue Jeans Go Green™ denim recycling program as their community service project for 2021, the TX FFA core team promoted to their fellow students and community the importance of cotton sustainability and awareness about textile recycling during spring of 2021. In July the TX FFA held their Annual Convention in Fort Worth, TX. Over 5,000 pieces of denim were brought in-person to the convention by the 11,000+ attendees.
community involvement
Celebrating AmericaRecycles Day with the #DenimStackChallenge
Did you know about 16 million tons of textiles get discarded each year? In honor of America Recycles Day (November 15) and in conjunction with Cotton's Blue Jeans Go Green™ denim recycling program we challenged consumers to take stock of their denim through the first-ever Denim Stack Challenge. The social-based initiative encouraged consumers to inventory their closets and stack up all of the denim that they own. With lighter closets and a heavy stack of denim, we encouraged them to snap a pic and share their stack on Instagram. Finally, we asked folks to recycle the denim in their stack that they no longer wear in an effort to keep textile waste out of landfills.
In addition to the challenge, we teamed up with the Gregory Hotel in New York City to display a denim stack pop-up art installation from November 11 - 18, where people could drop off their denim in an on-site collection bin to contribute to the on-site stack. On Sunday, November 17, Caravan Stylist Studio, co-hosted a pop-up shopping event at the Gregory, offering attendees that recycled their denim a credit to shop the sale.
event recap
On Tour with Live Nation
community involvement
Rebuilding New Orleans,One Home at a Time
event recap
The Great Denim Challenge
retail collaboration
Teaming up with Wrangler
event recap
Denim Days with Zappos for Good
