It feels good to give.

Recycle your denim to help better the world one pair of jeans at a time.

Take it locally.

We partner with retailers throughout the year so that people around the country can recycle their denim locally. Just grab your old denim and look for a store or event near you.

*Offer valid on purchases made in Madewell stores through December 31, 2016, when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans. Offer not valid at or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go GreenTM is a trademark of Cotton Incorporated.

Hofstra University
City/State: Hempstead, NY
Student Groups: Habitat for Humanity Campus Chapter and
the American Marketing Association

Stephen F. Austin State University
City/State: Nacogdoches, TX
Student Group: Fashion Merchandising Club

University of South Carolina
City/State: Columbia, SC
Student Group: EcoReps

* Gift of a keychain containing a discount code available when you recycle your denim clothing at participating GUESS stores in the US and Canada from Tuesday, August 16 at 12:00 a.m. EST to Saturday, October 1, 2016 at 11:59 p.m. PST. Your first five (5) recycled denim clothing items of any brand will each qualify for a gift containing a one-time use discount code of 30% off. A discount code may be used August 16 through October 1, 2016 on one (1) regular priced GUESS denim item excluding Marciano and GUESS kids product at a participating GUESS store or on-line at or For multiple discount codes, a code will apply first to the lowest, regular-priced denim item in your order. Limit five (5) gifts/discount codes per customer. Gifts available only while supplies last. Offer is non-transferable, has no cash value and cannot be combined with any other offer. To redeem online, customers must or register or log in on the My Account/Sign In page and enter the complete discount code at checkout to receive the discount. Offer is not valid at Marciano, GUESS Factory or G by GUESS stores or any of their corresponding websites, or on Guess Kids products. Guess?, Inc. is not responsible for lost or stolen discount codes. Guess?, Inc. reserves the right to extend, modify or discontinue this offer any time without notice. Guess employees are not eligible for this offer.

NOW - 10/31/16


Drop off your denim for recycling

Now – 10/1/16


Recycle & receive 30% off your denim purchase.*

*Restrictions apply. Click here for details.

Now – 12/31/16


Drop off your denim and get $20 off a new pair of jeans.*

*Restrictions apply. Click here for details.

Mail it in to us.

We collect mailed denim year round so that you always have a way to recycle. Please follow our mailing guidelines to ensure we receive your package.

Blue Jeans Go GreenTM
Denim Recycling Program
431 North 47th Avenue
Phoenix, AZ 85043

Please click here to answer a few questions about our mail-in program.

Mail in Your Denim

Recycling denim into insulation can keep someone warm in the winter, and cool in the summer. One way to contribute is to mail in your used denim to the program directly.
Here's how:

  • We recommended using our Mailing Label. However, if you choose to label your package yourself, please clearly address it to:
    The Blue Jeans Go Green™ Denim Recycling Program.
  • Please include your return address.
  • Please limit your package(s) to a maximum of 100 pieces of denim per parcel. If you have more than 100 pieces of denim, please contact us.
  • You are responsible for the cost of mailing your denim. You may select your carrier
    (for example USPS, FedEx, UPS, etc.)
  • Make sure your mailing package is strong enough to support the amount of denim you're putting in it.
  • Only denim items can be sent; however, any type of denim apparel (not just jeans) is accepted.
  • Your denim may be mailed in any type of condition – it can contain rips, holes, bedazzling, etc.
  • You do not need to remove anything from your denim. All decorations including buttons, grommets, snaps, zippers, etc. are removed during the recycling process. However, no paper or cardboard tags may be attached to the denim. Please remove these items prior to shipping.
  • Please contact us with any additional questions.

Start your own denim drive.

Businesses large and small are invited to host company-wide drives. It's a great way to unite your team around a good cause, and to inspire eco-friendliness throughout your community.

Are you a denim retailer or manufacturer? Contact us to learn how you can recycle old denim uniforms, non-resalable goods and more.

If you are interested in holding a denim drive within your organization for employees, or if your organization has denim items that you would like to contribute (possibly from old denim, uniforms, non-resalable goods, etc.) we would be happy to discuss. Please Contact us.

Start your own denim drive.

Anyone can host a community drive to collect denim. Whether it's in your neighborhood or at your local school, every effort can make a big impact.

Thank you for your interest in recycling denim for the Blue Jeans Go Green™ program. We’re happy to give you more information on how to start your own drive. Please Contact us.

Keep your denim out of landfills.

Americans throw away over 25 billion pounds of textiles every year1. By giving your denim, you're turning would-be waste into much-needed insulation. It's a win-win.

1. EPA 2009 FEDERAL MSW waste study 3.8 billion lbs. recovered divided by 2011 US Census Population

Small-town boy makes huge impact.

At just 8 years old, Erek Hansen began making a difference by collecting thousands of pieces of denim from his Toledo, Ohio community.





Colleges across the country join the cause.

We've partnered with dozens of colleges and universities across the country, collecting thousands of pieces of denim along the way.





for your participation.

With your help and the support of our many partners, we’ve collected over one million pieces of denim. Here’s to the next million.