Give old denim new purpose.

By recycling worn denim into insulation, the Blue Jeans Go GreenTM program keeps textile waste out of landfills and helps with building efforts in communities around the country.

No matter who you are, you can make a difference

Help improve a neighborhood in need. Whether you’re part of a community-based civic building or an affiliate of Habitat for Humanity, we can make a difference together.

Recycle jeans, jackets, shirts, skirts and more. Drop off your denim or mail it in to us. Every item makes a difference, and everyone’s invited to contribute.

Celebrating 10 years of denim recycling.

To kick off the 10th anniversary of the Blue Jeans Go Green™ program, a VIP reception was held and hosted by fashion and beauty influencer Olivia Culpo in NYC. The celebration served as the opening of a Pop-up Art Gallery that merged the worlds of art and style with recycling.

Thanks for recycling over 1 million pieces of denim.

With your help and the support of celebrities like Hayden Panettiere, Britney Spears, Ryan Phillippe and more, we've collected over one million pieces of denim.
Here's to the next million!

Denim reborn.

After we collect your denim, it is upcycled into UltraTouchTM Denim Insulation made from 80% post-consumer recycled denim.