Packaging for
the planet

Caring for the earth and ocean: Made in the USA from post-consumer blue jeans, Vital Choice Wild Seafood & Organics® uses natural cotton fiber insulation made from old denim to protect your package and the planet.

Keeping Our Land Green & Our Oceans Blue

Through its collaboration with Cotton's Blue Jeans Go Green™ program, Vital Choice is underscoring the role of natural fibers like cotton in reducing the accumulation of microplastics in the oceans and on land.

Recycle, Reuse, Repeat

Because authentic denim is made of natural cotton fiber, old denim and denim insulation can safely be reused, repurposed, and recycled through our mail-in recycling program.

4 Sustainable Steps

  • Step 01

    Gather your denim

    Make sure it’s 90% cotton or greater and doesn’t have any hangers, tags, stickers or plastic attached

  • Step 02

    Remove wrapper

    Remove the recyclable poly wrapper (4-LDPE) from the denim insulation padded liner

  • Step 03

    Pack your denim and insulation

    Pack your worn denim and denim insulation into the original Vital Choice Seafood box

  • Step 04

    Drop off package

    Download the pre-filled shipping label, attach to the outside of your package and bring to your local USPS, UPS, or FedEx store

    Download Label

    *Please note that shipping costs are not included

Learn more about Vital Choice Wild Seafood & Organics and their environmental stewardship at vitalchoice.com/vitalgreen.

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