Packaging for
the planet

Caring for the earth and ocean: Made in the USA from post-consumer blue jeans, Vital Choice Wild Seafood & Organics® uses natural cotton fiber insulation made from old denim to protect your package and the planet.

Keeping Our Land Green & Our Oceans Blue

Through its collaboration with Cotton's Blue Jeans Go Green™ program, Vital Choice is underscoring the role of natural fibers like cotton in reducing the accumulation of microplastics in the oceans and on land.

Recycle, Reuse, Repeat

Because authentic denim is made of natural cotton fiber, old denim and denim insulation can safely be reused, repurposed, and recycled through our mail-in recycling program.

4 Sustainable Steps

Step 01

Gather your denim

Make sure it’s 90% cotton or greater and doesn’t have any hangers, tags, stickers or plastic attached
Step 02

Remove wrapper

Remove the recyclable poly wrapper (4-LDPE) from the denim insulation padded liner
Step 03

Pack your denim and insulation

Pack your worn denim and denim insulation into the original Vital Choice Seafood box
Step 04

Drop off package

Download the pre-filled shipping label, attach to the outside of your package and bring to your local USPS, UPS, or FedEx store
Download Label
*Please note that shipping costs are not included