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Girls with Cotton Framing them

Do good and win big with our
GIVEAWAY SWEEPSTAKES

To celebrate the good you can do this Earth Day, we’re giving away five $422 gift cards to the Blue Jeans Go Green™ retail participant of your choice. These five lucky winners will be able to select from Anthropologie, American Eagle Outfitters, Madewell, MUJI, Carhartt, and rag & bone! 🛍️

  1. 01 Like the post linked below on Instagram
  2. 02 Comment on the post with #sweepstakesentry
Like to Enter The sweepstakes will close on Earth Day (4/22) at 11:59pm EST.

Earth Day 2024 Giveaway - Abbreviated Rules – See Official Rules which govern at tinyurl.com/earthdayrules. No Purchase Necessary. Void where prohibited. Sweepstakes Period -10:00:01 am (ET), 4/19/2024 to 11:59:59 pm ET, 4/22/2024. Only legal residents in 48 contiguous USA states (excluding Rhode Island) and D.C., age of majority+, are eligible to enter. (5) Grand Prizes: A $422 Reward Card to winner’s choice of one of the following: American Eagle, Anthropologie, Madewell, MUJI, Carhartt or rag & bone subject to each Reward Card’s Terms & Conditions. (ARV: $422 ea.). Odds: Dependent on number of eligible entries received in Sweepstakes Period. Sponsor: Cotton Incorporated, 6399 Weston Parkway, Cary, North Carolina 27513. Co-Administrators: TMACO, LLC d/b/a The Marketing Agency, 2881 East Oakland Park Blvd., Suite 425, Ft. Lauderdale, FL 33306 and MODE, Inc., 2143 Hawkins Street, Unit H, Charlotte, NC 28203. All trademarks are the property of their respective owners.

Packaging for
the planet

Caring for the earth and ocean: Made in the USA from post-consumer blue jeans, Vital Choice Wild Seafood & Organics® uses natural cotton fiber insulation made from old denim to protect your package and the planet.

Keeping Our Land Green & Our Oceans Blue

Through its collaboration with Cotton's Blue Jeans Go Green™ program, Vital Choice is underscoring the role of natural fibers like cotton in reducing the accumulation of microplastics in the oceans and on land.

Recycle, Reuse, Repeat

Because authentic denim is made of natural cotton fiber, old denim and denim insulation can safely be reused, repurposed, and recycled through our mail-in recycling program.

4 Sustainable Steps

  • Step 01

    Gather your denim

    Make sure it’s 90% cotton or greater and doesn’t have any hangers, tags, stickers or plastic attached

  • Step 02

    Remove wrapper

    Remove the recyclable poly wrapper (4-LDPE) from the denim insulation padded liner

  • Step 03

    Pack your denim and insulation

    Pack your worn denim and denim insulation into the original Vital Choice Seafood box

  • Step 04

    Drop off package

    Download the pre-filled shipping label, attach to the outside of your package and bring to your local USPS, UPS, or FedEx store

    Download Label

    *Please note that shipping costs are not included

Vital Choice logo

Learn more about Vital Choice Wild Seafood & Organics and their environmental stewardship at vitalchoice.com/vitalgreen.

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