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Rethinking denim
made from cotton

By choosing sustainable clothes and recycling your worn denim, you can help make a positive impact on the planet. The more we recycle, the more good we can do.

Woman feeling smart about recycling denim

Drop denim off at a local retailer or event

Our retail program participants continue to prioritize the health and safety of all customers. If you have any questions before visiting, check the status of your local store or event.

09/23/2022 - 11/13/2022

Recycle your old denim at your local Theisen’s now through November 13 and receive $10 off any single, regular price pair of jeans over $30! Restrictions apply.

Learn More
*One coupon per article recycled. Valid only on regular price jeans, dungaree and canvas items. Not valid on previous purchases, gift cards, layaways, rainchecks, special orders. Coupon may not be used in conjunction with any other coupon, offer or discount. Must present coupon in-store to receive discount. Valid through November 13, 2022.
07/25/2022-10/31/2022

Turn your blues into something new! Recycle your pre-loved denim at any U.S. Anthropologie store & receive $20 off a $100+ full price jeans purchase. *Offer ends 10/31/2022  Restrictions apply.

Learn More
Enjoy $20 off your next $100+ purchase of full-price jeans online or in US and Canada stores through 10/31/2022, 11:59 PM PT. To redeem, present this code at the register in stores, or enter one-time-use code at checkout online. Offer does not apply to denim shirts, jackets, sale items, outlet items, BHLDN, Terrain, select brands and products listed at anthropologie.com/promotions, employee purchases, and/or the purchase of gift cards. Items previously purchased on sale are ineligible for price adjustments. Items sold and fulfilled by our partner brands are noted on select product pages and are excluded from all promotions. Cannot be combined with other promotions.
NOW - 12/31/2022
American Eagle Jeans
American Eagle Logo

Recycle your old jeans in store at AE and get $10 toward a new pair (plus earn 2x points) – for Real Rewards members! Restrictions apply.

Find A Store
Discount applied to purchase total. See a store associate for details. Excludes clearance, gift cards & 3rd party items.
3/29/2022 - 12/31/2022
Three women wearing denim jeans
Frank And Oak

Shaping a better, cleaner, and more mindful world. Recycle your old denim and enjoy 15% off the purchase of a new pair of Frank And Oak jeans. Restrictions apply.

Find A Store
Offer valid at Frank And Oak retail stores only in Canada and the U.S. as of March 29th, 2022. Redemption of the 15% offer must be made on the same day that denim is returned for recycling. Offer applies to the purchase of one new denim product only. Cannot be applied to previous purchases or combined with any other discount or special offer. Additional restrictions may apply. Frank And Oak reserves the right to change or terminate this offer at any time and without prior notice.
NOW - 12/31/2022
Fashion model wearing denim slacks lounging is a modern chair
Just Black Denim logo

Recycling made simple: order a prepaid mailer, mail out your pre-loved denim and you’ll get 15% off a brand-new Just Black Denim pair.* Restrictions apply.

Order A Mailer
*15% off discount valid on purchases of full-price Just Black Denim branded jeans made at justblackdenim.com when you contribute one pair of jeans to Cotton’s Blue Jeans Go Green™ denim recycling program. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on third-party branded merchandise. Terms are subject to change.
NOW - 12/31/2022
Denim wearing girl friends
Ariat logo

Drop off your well-worn jeans at an Ariat store and you’ll get $10 off a new pair! Restrictions apply.

Find A Store
*Program is offered at Ariat Brand Shops, Ariat Outlet Stores and participating JAX Outdoor Goods Stores. Receive a $10 discount on your purchase of full-price Ariat denim when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program through 12/31/20. Discount cannot be applied towards previous purchases, combined with other offers or redeemed for cash.
NOW - 12/31/2022

Receive $20 off towards a new pair of jeans when you recycle your old Industry Standard jeans. Restrictions apply.

Learn More
Denim to be recycled must be from Industry Standard. Email [email protected] to receive a prepaid label for mailing in your Industry Standard denim for recycling and receive $20 off. Sales discount can be applied towards a new pair of Margo Midrise and Highrise jeans. Please follow stay-at-home orders as directed and only mail in your denim when it’s convenient and you’re safely able to do-so.
NOW - 12/31/2022
Madewell Logo

Drop off your denim year round at any Madewell location and get $20 off a new pair of jeans. Restrictions apply.

Find A Store
*Offer valid on purchases made in Madewell stores through December 31, 2020, when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans. Offer not valid at madewell.com or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go GreenTM is a trademark of Cotton Incorporated.
NOW - 12/31/2022
Fashion models wearing denim and sitting on farm fence
Pacsun logo

Get $10 off a new pair of PacSun jeans when you recycle any old pair of jeans (90% cotton or more) at your local PacSun. Restrictions apply.

Find A Store
Offer valid at all U.S. PacSun company and outlet stores including Puerto Rico.  Restrictions apply $10 off one pair of Pacsun denim. Cannot be used with any other offers. Denim being recycled must be at least 90% cotton or more.
SEE MORE
down_carat
Denim Stack

Recycle by mail

Mail your denim for free thanks to Zappos for Good.*

Box it up

Make sure it's at least 90% cotton and doesn't have any hangers, tags, stickers, or plastic attached.

Print a label

Create or log in to your Zappos or Amazon account and print a shipping label to include with your denim.

Drop it off

Take your box to your local UPS store (Continental U.S. shipping only), and they’ll take care of the rest.

Recycle Today

*You may ship up to 50 lbs. of denim in a single shipment through Zappos for Good (even though the label only says 2 lbs).

Zappos logo

Every Piece Pledge

We believe every piece of denim recycled makes a difference, which is why we started the Every Piece Pledge. Join us by taking the pledge and making your commitment to keeping waste out of landfills. The more who get involved, the bigger impact we can make.

#DenimStackChallenge

Our Denim Stack Challenge is back, throughout the month of November. It's easy to make a difference from the comfort of your home. Just stack your denim, snap a pic, and share it on Instagram with #DenimStackChallenge to challenge friends. If you find yourself wearing less denim, now is the perfect time to recycle what you don’t wear. Don't let the day go to waste.

Sustainable Fashion Essentials

See how easy it is to look good and do good with natural cotton.

Sustainable Fashion Essentials

See how easy it is to look good and do good with natural cotton.

Embroidered Jacket
Flagship Store 71 Greene St New York, NY 10012
Discount of 25% off denim is valid for Dallas location only.
3230 Knox Street, Suite 110 Dallas, TX 75205
*Offer valid 1/1/19 – 2/28/19 on a purchase of regularly priced Cody James®, Cody James Core®, Moonshine SpiritTM, Gibson®, Shyanne®, Shyanne Life®, IdyllwindTM and Hawx® jeans when you contribute your old denim clothing between 1/1/19 – 1/31/19 to the Blue Jeans Go GreenTM recycling program at any Boot Barn store. One 20% off coupon card will be distributed per denim item contributed to Blue Jeans Go GreenTM at a Boot Barn store. Offer valid in-store only.
*Offer valid in FRAME stores only. *Offer valid only when you bring in denim jeans, and discount only valid on full-price FRAME denim jeans.
*20% Off a new pair of O.N.S jeans when you bring your old pair of jeans to our 71 Green Street flagship in SoHo. Offer valid in-store only and must be used the same day. Offer cannot be applied to multiple purchases, future purchases, redeemed for cash, or combined with other offers. Offer not valid on denim shirts. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.
*$10 credit at the Levi’s Tailor Shop is valid at the New York City 59th Street Bloomingdale’s location only.
1000 Third Avenue 59th Street and, Lexington Ave, New York, NY 10022
*EACH COUPON RECEIVED WHEN RECYCLING DENIM IS VALID FOR ONE-TIME USE APRIL 1, 2019 THROUGH APRIL 30, 2019 AT AMERICAN EAGLE OUTFITTERS® STORES OR AE.COM® IN THE USA (INCLUDING PR) AND CANADA ONLY. RECEIVE $10 OFF ONE PAIR OF AEO® JEANS WHEN YOU BRING A PAIR OF JEANS INTO AN AE STORE TO BE RECYCLED. ORIGINAL COUPON (NO COPIES) MUST BE SURRENDERED AT TIME OF PURCHASE. DISCOUNT APPLIED PRIOR TO SALES TAX AND SHIPPING & HANDLING. CANNOT BE COMBINED WITH ANY OTHER COUPON OR DISCOUNT. OFFER NOT VALID FOR CLEARANCE JEANS, AERIE, TAILGATE, OR 3RD PARTY MERCHANDISE, PREVIOUSLY PURCHASED MERCHANDISE OR GIFT CARDS. NO CASH VALUE. NOT VALID OUTSIDE THE USA AND CANADA. © 2019 AEO MANAGEMENT CO. ALL RIGHTS RESERVED.
*Qualifying purchase is before taxes in a single transaction. 20% discount valid for any denim purchase from the following brands: Outland Denim, Levi’s and select styles from RE/DONE. Only one discount applied per purchase, with one or more donated pair of pre-loved jeans. Offer available only at Holt Renfrew Bloor, Yorkdale, Square One, Calgary and Vancouver from 02/22/2018 to 05/01/2018.
Westfield Culver City Arden Fair Aventura Mall Williamsburg Premium Outlets Chicago Premium Outlets Woodbury Common Premium Outlets
*Offer valid on purchases made in U.S. full price rag & bone stores when you trade in your denim to the denim recycling program and purchase at least one new pair of full-price jean pants, jean jackets, jean shorts or jean skirts that same day. Offer cannot be applied to previous purchases, future purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on denim that is on sale.
*$20 discount valid on purchases of full-price J.Crew branded jeans made in J.Crew stores or at jcrew.com when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on third-party branded items. Terms are subject to change.
*Offer valid in J. Crew Factory and J. Crew Mercantile stores and at jcrewfactory.com on purchases of full-price J. Crew Factory and J. Crew Mercantile branded jeans when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program in stores or through mail in the shipping’s-on-us bag provided. Offer valid from January 8, 2019, 12:01am ET through February 22, 2019, 11:59pm ET. Not valid in J. Crew stores; at jcrew.com; or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Offer not valid on clearance styles; third party branded items; women’s jeggings; Style J8495 Cozy Denim; and crewcuts styles. To redeem online, enter the unique code provided in the promo code box at checkout. To redeem in stores, present this card at the time of purchase to receive discount. Valid in the U.S. only. Terms of offer are subject to change.
If you are interested in holding a denim drive within your organization for employees, or if your organization has denim items that you would like to contribute (possibly from old denim, uniforms, non-resalable goods, etc.) we would be happy to discuss. Please Contact us
Thank you for your interest in recycling denim for the Blue Jeans Go Green™ program. We’re happy to give you more information on how to start your own drive. Please Contact us.
*Offer valid on purchases made in Madewell stores through December 31, 2019, when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans. Offer not valid at madewell.com or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go GreenTM is a trademark of Cotton Incorporated.
**Offer valid on purchases made on beijaflorjeans.com or at Beija-Flor Jeans stores through July 31, 2019, when you contribute one pair of jeans to Beija-Flor Jeans in partnership with Cotton’s Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price bottoms. Code is not for resale or publication and cannot be combined with other offers or used more than once. Past purchases, tops, accessories, gift cards, clearance/sale items, and commercial orders are excluded from this offer.

Mail in Your Denim

Recycling denim into insulation can keep someone warm in the winter, and cool in the summer. One way to contribute is to mail in your used denim to the program directly. Here’s how:  
  • We recommended using our Mailing Label. However, if you choose to label your package yourself, please clearly address it to: The Blue Jeans Go Green™ Denim Recycling Program.
  • Please include your return address.
  • Please limit your package(s) to a maximum of 100 pieces of denim per parcel. If you have more than 100 pieces of denim, please contact us.
  • You are responsible for the cost of mailing your denim. You may select your carrier (for example USPS, FedEx, UPS, etc.)
  • Make sure your mailing package is strong enough to support the amount of denim you’re putting in it.
  • Only denim items can be sent; however, any type of denim apparel (not just jeans) is accepted.
  • Your denim may be mailed in any type of condition – it can contain rips, holes, bedazzling, etc.
  • You do not need to remove anything from your denim. All decorations including buttons, grommets, snaps, zippers, etc. are removed during the recycling process. However, no paper or cardboard tags may be attached to the denim. Please remove these items prior to shipping.
  • Please contact us with any additional questions.

Start a school denim drive

We work with students, teachers, parents, administrators, faculty members and staff to organize denim drives in schools K-12 and at colleges and universities. It’s a simple way to make a positive impact on the earth while providing a learning opportunity. Want to hold a drive? We’d love to help you get started with educational resources, curriculum materials, promotional collateral, collection ideas, and more.

Pieces of denim collected
through schools & educational organizations:

300,000+

Schools & Educational Organizations
that have participated:

100+

*Includes schools that have participated for multiple years.
Girl holding a flag

Collect denim
in your community

Anyone can host a drive to collect denim. Professionals, volunteers, and individuals interested in making a difference can easily host a drive in their local community. Whether it's in your neighborhood or at the office, every effort and piece of denim collected can make a positive impact for our planet. Do good in denim and get started today.

Contact Us

Thank you

Together, we’re cutting down textile waste and making a positive impact on the earth.

Abercrombie and Fitch logo
American Eagle logo
Ariat logo
Cone Denim logo
GAP logo
Harley Davidson Motorcycles logo
Industry Standard logo
Injeanius Logo
Levi's logo
Madewell Logo
ONS logo
Rag & Bone logo
Rolling Plains Cotton Growsers logo
Zappos for Good logo
7 For All Mankind logo
Corteva Agriscience logo
Evereve logo
Fab Scrap logo
Intermix logo
Just Black Denim logo
La Feria Co-op logo
Pacsun logo
Paige logo
SC Jeans For Teens logo
Sugar Island logo
Texas FAA Association logo

Mail in Your Denim

Recycling denim into insulation can keep someone warm in the winter, and cool in the summer. One way to contribute is to mail in your used denim to the program directly. Here's how:
  • We recommended using our Mailing Label. However, if you choose to label your package yourself, please clearly address it to: The Blue Jeans Go Green™ Denim Recycling Program.
  • Please include your return address.
  • Please limit your package(s) to a maximum of 100 pieces of denim per parcel. If you have more than 100 pieces of denim, please contact us.
  • You are responsible for the cost of mailing your denim. You may select your carrier (for example USPS, FedEx, UPS, etc.)
  • Make sure your mailing package is strong enough to support the amount of denim you're putting in it.
  • Only denim items can be sent; however, any type of denim apparel (not just jeans) is accepted.
  • Your denim may be mailed in any type of condition – it can contain rips, holes, bedazzling, etc.
  • You do not need to remove anything from your denim. All decorations including buttons, grommets, snaps, zippers, etc. are removed during the recycling process. However, no paper or cardboard tags may be attached to the denim. Please remove these items prior to shipping.
  • Please contact us with any additional questions.