Recycling denim for a great cause.

The Blue Jeans Go GreenTM program collects denim across the country and upcycles it into UltraTouchTM Denim Insulation, providing a portion to communities in need each year.*

Journey from cotton to denim insulation

It's a beautiful thing to see an old favorite transformed to help protect and comfort someone new. Here’s how we upcycle worn-out denim into natural cotton fiber insulation.

Step 01

Long before denim is recycled into insulation, it’s harvested in its natural state: cotton. From there, it’s spun, woven, and prepared for garment manufacturers to craft into denim apparel.

Step 02

Next, denim finds its way to your favorite store, where you shop for it; eventually it becomes an important part of your life, protecting and comforting you along your journey.

Step 03

Once it’s worn, you can continue its purpose by recycling it. We collect denim to divert it from landfills, where it would otherwise join the millions of pounds of textiles thrown out every year.

Step 04

At last, denim is returned to its natural cotton fiber state and upcycled into denim insulation.

Building on a history of success

Ever since Cotton Incorporated started the Blue Jeans Go GreenTM program in 2006, over two million pieces of denim has been diverted from landfills and over four million square feet of UltraTouchTM Denim Insulation has been generated.

2009 Set the Guinness World RecordTM

In partnership with National Geographic Kids magazine, the Blue Jeans Go GreenTM program earned the record for “Most Items of Clothing Collected for Recycling” with 33,088 pieces of denim.

2010 Launched a grant program

The Blue Jeans Go GreenTM UltraTouchTM Denim Insulation Grant Program gives architects, builders, and project developers the opportunity to apply for grants of insulation for civic minded buildings.

2013 Celebrated Recycling the one-millionth piece of denim

A unique auction (with denim used as currency) was designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim.

2014 Participated in a NASCAR Nationwide Series race

On March 1, 2014, denim was collected at the Blue Jeans Go GreenTM 200 presented by Cotton, The Fabric of Our Lives®.

Join our cause to better the world

Did you know? It takes roughly 2,000 pairs of jeans to provide enough insulation (approximately 2,635 square feet) for an average U.S. size house.


With the support of thousands of people like you, we continue to help the environment by keeping denim waste out of landfills.


1,000+ TONS


2,000,000+ PIECES


4,000,000+ SF

*Insulation quantities related to the Blue Jeans Go GreenTM denim recycling program may be adjusted each year.