1. What is the Blue Jeans Go Green™ denim recycling program?

    It is a call to action for people to recycle their used and old denim. All denim collected through the Blue Jeans Go Green™ denim recycling program is recycled into UltraTouch™ Denim Insulation, and a portion of it, up to 250,000 square feet, will be distributed to help communities in need.

  2. Has the name of the program changed in recent years?

    Yes. From 2006 to mid-2013, the name of the program was Cotton From Blue to Green™. In September 2013, we rebranded and changed the name to Blue Jeans Go Green™.

  3. Who is partnering with Blue Jeans Go Green™?

    Click here to see a listing of organizations that have partnered with Blue Jeans Go Green™.


  1. How can I contribute to this great cause?

    There are a number of ways. At any time during the year you can contribute your denim by mailing it to us directly. Seasonally, there may be retail partners collecting denim at a local store in your community. Or, you can rally your friends and start a denim drive of your own.
    Contribute your denim
    Start a denim drive

  2. How do I mail in my denim?

    You can mail your old denim to the Blue Jeans Go Green™ Denim Recycling Program. Please see our Mail-in page to learn how.
    Mail your denim

  3. How can I find Blue Jeans Go Green™ at local retailers?

    At different times during the year we partner with various retailers in the U.S. to help recycle used denim.
    Learn more here.

  4. Can I start a denim drive with my organization?

    Yes! If you are interested in holding a denim drive within your organization for employees, or if your organization has denim items that you would like to contribute (possibly from old denim uniforms, non-resalable goods, etc.), we would be happy to discuss. Please contact us.

  5. Do you have any tips on collecting denim?

    • Hold a denim drive at schools, colleges or universities in your area
    • Hold a denim drive at your local grocery store
    • Hold a denim drive at your local post office
    • Hold a denim drive at your local community youth center
    • Hold a denim drive at work
    • Hold a denim drive at a sports event
    • Hold a denim drive at your local farmer's market, state fair, etc.
    • Check with local retailers, tailors, dry cleaners and thrift stores to see if they have any denim scraps or items that they can contribute

    *When collecting denim, please abide by all required rules and regulations as set forth by the various entities listed above. Cotton is not responsible for approaches and arrangements related to collecting denim.


  1. What happens to my denim after I give it to Blue Jeans Go Green™?

    Once you give your denim to Blue Jeans Go Green™, it is recycled into UltraTouch™ Denim Insulation. A portion of this insulation is then distributed to organizations that help communities around the country.
    Understand the process.

  2. What type of denim can be recycled?

    You can contribute any type of denim apparel item. It can be colored, embellished, printed, it can have buttons, zippers, etc. All the details are taken care of during the recycling process.

  3. If I contribute my denim, can I receive a receipt for tax purposes?

    No, Cotton Incorporated is not a charitable organization, and therefore, cannot offer any receipts.

  4. How much denim is recycled each year?

    Each year denim is collected to be recycled into UltraTouch™ Denim Insulation. Since the program began, we’ve collected more than 1 million pieces of denim for recycling.


  1. What is UltraTouch™ Denim Insulation?

    UltraTouch™ Denim Insulation is manufactured by Bonded Logic, Inc. It is composed of 80% recycled cotton fibers and is an environmentally safe, non-itch insulation without carcinogenic warnings, formaldehyde or chemical irritants. It provides extraordinary thermal performance and acoustically provides 30% better sound absorption than traditional fiberglass insulation. In addition, it is one of the only insulating products that contain an active mold/mildew inhibitor. To learn more, please visit

  2. Where do I find more information about UltraTouch™ Denim Insulation and Bonded Logic?

    Further details on the product, its applications and how to get connected can be found at


  1. What is the Build-A-Thon event?

    In honor of the 10 year commemoration of Hurricane Katrina and the devastation imposed on the Gulf South, the Build-A-Thon is an effort to build ten houses in ten days on America Street in New Orleans East. More than 600 volunteers from AmeriCorps and other volunteer groups will be coming to New Orleans to participate.

  2. When is the event?

    The Build-A-Thon takes place May 20 through May 30, 2015.

  3. How is the Blue Jeans Go Green™ denim recycling program involved?

    In addition to being a sponsor, Blue Jeans Go Green™ has committed to provide UltraTouch™ Denim Insulation for all ten homes being built.

  4. Why a Build-A-Thon?

    Together with New Orleans Area Habitat for Humanity, we believe that we will best honor the losses endured by so many during the hurricanes by moving forward with passion, respect and renewed dedication. The Build-A-Thon embodies this message by delivering both optimism and tangible results.

  5. How can I get involved?

    For anyone in the New Orleans area, you can show your support! From May 20 – 30, bring your old denim down to the Blue Jeans Go Green™ recycling bin at 4900 American Street at the corner of Pressburg and America Streets in New Orleans East. If you’re not in New Orleans, you can still get involved! Send in your denim through our mail-in program or check here to learn about locations to drop off your denim for recycling.

For information on how to get involved directly with New Orleans Area Habitat for Humanity, please visit their website


  1. What was the Blue Jeans Go Green™ 200?

    The Blue Jeans Go Green™ 200 presented by Cotton, The Fabric of Our Lives® was the official name of the NASCAR Nationwide Series race held on March 1, 2014 at Phoenix International Raceway (PIR). In addition to being a race entitlement sponsor, Blue Jeans Go Green™ partnered with PIR and the local NASCAR community to recycle denim at track from February 27th through March 2nd.

  2. How did race attendees get involved?

    It was easy! Race attendees dropped off their old denim at one of four collection locations at Phoenix International Raceway. As an added bonus, everyone who recycled denim at PIR received a voucher for a 20% discount on Fall PIR NASCAR Nationwide Series tickets.

  3. If I recycled denim at PIR race weekend, how do I redeem the 20% discount on Fall PIR NASCAR Nationwide Series race tickets?

    Once tickets go on sale June 1, 2014 for the Fall NASCAR weekend, you can access and purchase tickets to the Nationwide race with a 20% discount.

  4. What happened to the denim collected at Phoenix International Raceway?

    All denim collected by the NASCAR community will be recycled into UltraTouch™ Denim Insulation, and a portion of it will be given to Habitat for Humanity Central Arizona.



  1. What was The Great Denim Challenge? / Why did you host the auction?

    By the beginning of fall 2013, the Blue Jeans Go Green™ denim recycling program had collected nearly 1 million pieces of denim, and we asked for your help to reach this milestone. By participating in The Great Denim Challenge, you had the opportunity to bid on celebrities' autographed jeans.

  2. How did the auction work?

    Unlike a traditional auction, this auction utilized "denim currency" (AND NOT MONEY) for bidding. "Denim currency" was denim apparel items only. A bid equated to the number of denim apparel items bidders collected for recycling. There was no limitation on the number of times a bid could be increased on any one particular auction lot. Bidders also could have placed bids on more than one pair of celebrity autographed jeans.. At the end of the auction, each highest bidder was contacted to discuss next steps in claiming the celebrity jeans.

  3. What was the auction timing?

    The auction began on September 17th and closed on November 3rd at 3:00pm EST.

  4. Will Cotton hold the auction again?

    At this time, we cannot confirm whether or not we will be holding an auction in the future. Please continue to visit for general program updates.


  1. Where can I find the Grant Program guidelines?

    You can read through the guidelines HERE.

  2. Who can apply?

    Applicants can be for-profit organizations or non-profit organizations. For-profit and non-profit organizations must have a licensed general contractor, licensed builder or licensed architect retained as of the date of Application and continuing through the date of any Grant Award. Please note that Habitat for Humanity affiliates do not need to apply for a Grant in order to receive insulation. Instead, please contact us directly.

  3. How many Grants will be awarded?

    At least one grant of UltraTouch™ Denim Insulation will be awarded. Additional Grants may be awarded depending on the quality of the Applications and the amount of UltraTouch™ Denim Insulation available.

  4. What is a community-based building?

    A community-based building is a civic-oriented building that benefits a local to wide-ranging population including performing arts centers, hospitals, children’s museums, schools, libraries, community centers, etc.

  5. Can I submit more than one Grant Application?

    Yes, once you submit an Application, you may submit another Application provided it is for a different project/building.

  6. If I am a Grant Award recipient, when will I receive my UltraTouch™ Denim Insulation?

    After being notified that you are a Grant Award recipient and your eligibility is verified and you complete, sign and return a Copyright License and Affidavit of Eligibility, Ownership and Liability Release, we will contact you to coordinate delivery.

  7. What costs am I responsible for if am the recipient of a Grant Award of UltraTouch™ Denim Insulation?

    All costs associated with storage, installation, or additional shipments of the awarded UltraTouch™ Denim Insulation after delivery on the originally scheduled date will be the responsibility of the Grant Award recipient. Otherwise, one-way shipping of the UltraTouch™ Denim Insulation will be included as part of the Grant Award. We are required by law to report to the Internal Revenue Service the retail value of your organization’s Grant Award(s) received from Cotton Incorporated. Your organization will receive a copy of this documentation and will be responsible for all applicable taxes on the Grant Award. 

    Due to the potential tax implications of accepting this Grant Award, we recommend that your organization consult a tax professional prior to deciding whether to accept the Grant Award.

  8. If I requested multiple types of UltraTouch™ Denim Insulation, will I receive all of the quantities and types requested?

    You may or may not. The quantity, value and insulation type of any given Grant Award will be based on the requested amount and type for a given project in an Application.

  9. What are the R values of UltraTouch™ Denim Insulation?

    The R values available through the Grant Program range from R13 to R30 for wood and metal framing.

  10. Where can I find additional information about UltraTouch™ Denim Insulation?


  11. Can my project/building be overseas?

    All projects/buildings must be constructed within one of the contiguous United States, including Washington D.C. For clarity, projects/buildings may not be located in Hawaii or Alaska.

  12. May I submit my Application via fax or mail?

    No, you may only submit your Application online.

  13. Will I be able to save my Application and work on it later?

    Yes, you may save your Application at any time by clicking on the “Save and Exit” link located on the bottom right side of each page of the online Application form. However, you must complete the registration form (Step 1 of the Application form) in order to be given the option to save.

  14. Will I be able to edit my Application after submitting it?

    No, once you submit your Application, it is no longer editable.

  15. What is the deadline for submitting my Application?

    There is no deadline as we will continue to award Grant Awards until supplies of UltraTouch™ Denim Insulation allocated to the Grant Program have been exhausted.

  16. Who can I contact for additional information?

    For additional information, please email

  17. How will I be notified if I am a Grant Award recipient?

    If you are selected as a Grant Award recipient, you will be notified by e-mail, mail or phone.

  18. How do I know that you have received my Application?

    Cotton has received your Application form once you have completed all steps and are directed to the Thank You page.

  19. What web browser should I use?

    For the best website experience, please use one of the following browsers: Firefox 3.5, Firefox 3.0, Google Chrome, IE 8, IE 7, and Safari 4.

  20. Does the project/building have to be new construction to be eligible for a Grant of UltraTouch™ Denim Insulation?


  21. If the project/building only needs insulation for a portion/wing/floor of a building, is it eligible for a Grant Award?


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